Executive Summary

The  three-month “Accelerate Your Business” SMB Program has come to a successful  end in this month with three coverage waves to deepen its influence and  showcase various innovative OEM devices and the business values of Windows 10  Pro. With group media interview with HP and feature article on ASLL,  Microsoft’s commitment to help SMBs grow, create impact and innovate is  underlined and the improved and more productive experience on Windows 10 Pro  is highlighted through varies customer adoption scenarios.

To  further emphasize the key message of this campaign, a wrap-up feature article  Microsoft continues to innovate with hardware vendors, to meet development  needs of small and medium enterprises was distributed to nationwide media  as well as posted on Official Microsoft Blog on June 16^th.  This article quotes Adam Owee as saying that “We are very pleased to work  with innovative hardware vendors, to launch professional devices for  customers in line with their operating habits and suitable for all kinds of  business scenarios. Microsoft is always practicing ‘Mobile First, Cloud  First’, and committed to reinventing productivity as well as building  productivity platform for all.”

The  article was well picked up by influential media in its entirety including  online portals such as Sohu, IT channel media such  as Smart Partner Networkand top IT portal ZDNet. Several other media  such as Mydrivers andIDCUN also posted the  article, introducing Windows 10 Pro and other innovation devices. In addition  to the Official Microsoft Blog, the article is also posted to the WeChat  social platform Microsoft Tech for further promoting.  As of June 22^nd, the whole campaign generated 308 clippings  in total with positive tone across all.  

CoverageHighlights

Sohu:Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

SmartPartner Network: Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

ZDNet: Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

Mydrivers:Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

IDCUN:Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

SocialPromotion Highlights

OfficialMicrosoft Blog: Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises

MicrosoftTech Wechat Account : Microsoft continues to innovate withhardware vendors, to meet development needs of small and medium enterprises